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Archive | Down to Business

Sell Your Business without Regrets

  By Lewis Hunter “Now what?” It’s a simple question but it is not always easy for an entrepreneur to answer when selling their business. You invest so much of yourself into your business that it can be hard to distinguish where “work” ends and “life” begins. But selling your company may require you to… Read More »

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4 Reasons Everyone is a Speaker and a Salesperson

Most people rank the fear of public speaking higher than their fear of death. Many will say that the thought of being a salesperson is worse than getting the flu. But there is a secret to success that will propel you to the next level:   You need to be a great Speaker and a… Read More »

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Cool to Pool

Even small businesses can save big by supporting car pools. Participants in the North Florida Transportation Planning Organization’s Cool to Pool Program include some of the region’s largest employers but it does not cater to them exclusively. “Small companies tend to have more problems with parking than large companies,” said Elizabeth De Jesus, commuter services… Read More »

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Social Media for Nonprofits

Through Kickstarter campaigns for TV series, flash mobs in the street, and memes that spread like wildfire, the Internet has shown its ability to motivate people to act for various, sometimes silly, causes. Nonprofit organizations should use this ability to organize people to their advantage. When used properly, social media marketing can encompass all the… Read More »

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Employee Welfare Benefit Program Could Reduce Health-care Costs for Employer and Workers Alike

Business owners are trying just about any strategy they can to deal with the increased expenses of providing health-care coverage for employees. Rising premiums and larger deductibles are taking money from both employers and their workers, forcing some companies to reduce coverage or to cut it altogether. But employers can find savings if they look… Read More »

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Posted in Down to Business, Featured Articles, Insurance, Management0 Comments

New Technology for Professional Pavement Products Company

Greg Driskell is passionate about making the world safer. As president of Professional Pavement Products, he leads a company whose mission is to make roadways safer. More than 34,000 people died on U.S. roadways in 2012, according to the most recent statistics available from the National Highway Traffic Safety Administration. Yet roadway safety issues go… Read More »

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Posted in Down to Business, Featured Articles, Law0 Comments

Hard vs. Soft You’s, the Key to Connecting with others

Your success is often impacted by how you use the word “You” when speaking to others. When you are making a sales presentation, communicating an idea, presenting from the stage, or talking to your kids, “You” will be perceived by the other person as either Hard or Soft. The Hard “You” A Hard “You” occurs… Read More »

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Blueprint for Career Success: Building Your Online Brand

By: Linda Teza Kulka In the 24/7 world in which we now live, social networks play an increasingly larger role in a person’s job search. Recruiters and employers alike can get to know you through a few simple clicks of the mouse. Should any red flags arise in your online profiles, you could lose the… Read More »

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Where is Your Business in the Business Life Cycle?

By Gary and Nancy Hallett Most businesses, like their owners, follow a life cycle that patterns a beginning; followed by a season of growth, optimism and profitability; leading often to a period of peak performance. It’s the ensuing years when things tend to fade and the business is sold, merged with another company or too… Read More »

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What’s What With SEO?

Ever since the Internet was born, search engine optimization (SEO) has been regarded as the holy grail of online success. With it, a website owner can generate a position on the search engines and get down to the business of doing business online. Before the year 2000, the process of SEO was relatively simple, since… Read More »

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Communicating Change Effectively

By Rusty Bozman I was recently asked by a client to hold some focus group sessions with a small company they had just acquired, in order to determine what emotional and process roadblocks may have been interfering with a smooth integration. Unfortunately, what I found is very common. Confusion, misinformation, anxiety and some bad behavior… Read More »

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How sellable is your business?

By Gary  & Nancy Hallett You’ve worked hard to build your business, sacrificing along the way to make sure your employees have a steady, reliable place to work, with hopefully enough left for your own family every week. As the years go by, your thoughts turn toward the overall value of your business and how… Read More »

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Posted in Down to Business, Featured Articles, Finance and taxes, Management0 Comments

Four ways to make social media pay while you are away

By Peter Roesler A major benefit of social media marketing is that it gives business owners and marketers a platform where they can continuously engage with their fans and potential customers. Social networks are active 24 hours a day, seven days a week, allowing companies to continually promote a brand with fresh content. However, it… Read More »

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Employers liability for distracted employees

By Wayne Hogan One text or call can wreck it all. Does that irrefutable fact just apply to drivers? No; to their employers, too. Remember the train that derailed in Spain last summer and killed 79 people? The driver was reported to be talking to a co-worker on his work cell phone. It made headlines… Read More »

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Posted in Down to Business, Featured Articles, Law0 Comments

Section 105 benefits plan may offer relief from Affordable Care Act costs

By Brian Bibb Lower premiums, reduced payroll tax liability, reimbursements for payroll costs, increased employee take home pay and the possibility of eliminating deductibles and out-of-pocket expenses for employees. All of these benefits can be realized in a unique benefits program that requires no changes to a company’s current plans and has zero net costs… Read More »

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Powerful questions – Your key to Success

By Mark A. Vickers When you present any type of information, your ability to ask powerful questions will determine the speed and degree of your success. This is not another teaching on the importance of Open vs. Closed questions. This is about selecting wording that will transform your questions from being weak, to being powerful… Read More »

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The four keys to speaking success in any environment

By Mark A. Vickers Whether you are presenting in a meeting or conference, or speaking to a customer or staff, your ability to speak effectively and strategically will determine your success. Have you ever listened to a salesperson and wondered: “When are they going to stop talking?” Have you sat through a presentation and wondered… Read More »

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Choose the right strategy to connect on LinkedIn

By Peter Roesler Most business owners have heard of LinkedIn, which markets itself as the world’s largest professional network. Many are also aware that some business owners have managed to make money from LinkedIn either through content marketing or lead generation strategies. Using LinkedIn for marketing is simpler than some may think, and those who… Read More »

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Pain is very useful

By Rusty Bozman Some years ago, I turned to a good friend for a supportive ear when I was going through a low point in my personal life. As usual, he was generous with his time, but at the very end of our conversation he gave me something much greater than what I originally asked… Read More »

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Local University Gaining Momentum

Jacksonville University is influencing the local business community by preparing students to succeed and helping companies to grow. In expanding its involvement in the community, JU is impacting businesses by providing real-world challenges and opportunities that its students can help solve and meet. “Our goal with the graduate school overall is to provide a forum… Read More »

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